The competitive analysis gave us an insight into how other music distribution companies approach the music release journey. We wanted to rip up the rule book and look at every question in detail. We began to identify our differentiators and where others were failing.

After workshops accelerated progress on the project.  Gathering technical, design, analysts, and music experts all together meant we were all on the same page from the off.

Together with the client, we spent a good proportion of time iterating over the journey map. It’s important to build a strong journey foundation before thinking about layout. We would go on to use the new map throughout the whole project to help conversation, support the developers and act as a springboard to quickly produce the final wireframes.

By previously designing and implementing a design language for the business, we didn’t have to make strongly opinionated design decisions and could move quickly to build up the page templates. Working in this way also allowed us to be lean. We could create a wireframe and share the layout idea quite rapidly.