Case Studies
Bold new strategy for My Account
– Outcome
A totally new vision for the My account area, changing from what was a single login event for customers, to a new concierge service to empower customers and their policies.

Role:
Lead UX Designer
Services:
Design strategy, UI design, workshop facilitation, User testing.
Detail:
Coming SoonFrictionless booking experience
Reworking the Avanti West Coast booking experience.
– Outcome
Over 500 screens designed and worked, over 20 user testing sessions conducted. We managed to transform the booking experience to something which removed as much friction as possible.

Role:
UX Design Consultant
Services:
Design strategy, UI design, Design sprints, User testing, workshop facilitation
Detail:
Coming SoonRevitalising PAM
Upgrading Player Account Management for modern online gaming platforms.
– Outcome
A totally new vision for PAM which would encourage more usage on a daily bases for customer service, traders and other business functions.

Role:
Head of UX & Design
Services:
Design strategy, UI design, workshop facilitation
Detail:
Read Case StudyNew vision for music distribution
An ageing tech platform which had outgrew the user-base needed revamping
– Outcome
Took the product back to square one with user testing, user canvassing and ensuring that the main issue of being able to upload and distribute quickly was answered.

Role:
Head of UX & Design
Services:
Design strategy, UI design, Design sprints, User testing, workshop facilitation
Detail:
Read Case StudyReimagining parimutuel betting
Looking at an old pool based betting platform and reimagining it for the modern user
– Outcome
Redesigned the betpad experience from the ground up including reconfiguring older user habits around betting within different markets.

Role:
Head of UX & Design
Services:
Design strategy, UI design, workshop facilitation
Detail:
Coming SoonModern solution for cable manufacturers
Making a businesses digital offering modern and to stand out from the competition
– Outcome
A new mobile first website which has increased user discovery and engagement across the website while improving lead generation

Role:
UX/UI consultant
Services:
Design strategy, UI design, workshop facilitation
Detail:
Read Case StudyAtomic Design
Implementing a design system for a business confused with its identity and colours
– Outcome
An experience language delivered for the business to take the guess work and the extreme differences in styling out of the equation. This helped to protect the brand and deliver a consistent user experience for the client.
Role:
Head of UX & Design
Services:
Design strategy, UI design, workshop facilitation
Detail:
Coming SoonOn track betting
A new on track horse betting application to stand out from the crowd
– Outcome
A modern UI partnered with a slick physical product which ensured that the end product for this stood out from competition.

Role:
UX/UI consultant
Services:
Design strategy, UI design, workshop facilitation
Detail:
Coming SoonLatAm Lottery betting
How to disrupt the well-established lottery industry
– Outcome
Starting from scratch on a well-established industry, we delivered a design that stood out from the industry.

Role:
Head of UX & Design
Services:
Design strategy, UI design, workshop facilitation
Detail:
Coming SoonCar finance made simple
Helping a young company looking to disrupt the market take the next step
– Outcome
Redesigned the entire user flow and journey to ensure that users are quick and through the process with as much information as possible. Conversion rate prior to redesign 3%, after redesign 14%.

Role:
Head of UX & Design
Services:
Design strategy, UI design, Design sprints, User testing, workshop facilitation
Detail:
Coming SoonDelicate fintech
Reimagining how users who are struggling with debt get advice on how to be debt free
– Outcome
With an extremely difficult and delicate subject, user testing was essential. Over 40 recruited users, with one user in particular really helping defining the project.
Role:
Head of UX & Design
Services:
Design strategy, UI design, Design sprints, User testing, workshop facilitation
Detail:
Coming SoonChanging the face of insurance
Changing customers perception of a failing insurance product.
– Outcome
Difficult project from lender point of view, from them wanting 98 questions for car insurance and an old journey of 5 minutes 30 seconds for results. We got the end to end journey down to 87 seconds.
Role:
Head of UX & Design
Services:
Design strategy, UI design, Design sprints, User testing, workshop facilitation
Detail:
Coming Soon