Hi — I’m Paul Rietdyke, the owner of Oxyux and hands-on Product Design Consultant.

For over 18 years, I’ve worked with brands around the world to achieve considerable growth, create best-in-class user experiences, and deliver digital products which push the boundaries of the brief.

Design, development, and strategy.

Design Strategy

Movement does not always mean progress. It’s just as important to focus on the medium and long term as it is to have a well-designed product.

Design Sprints

Rapidly save time, money and reduce risk. Running Design Sprints such as Google Ventures 5 day sprints is essential.

Design Systems

Efficiency is the key to a well-functioning design team. I’ve led the design and development of early Design Systems at Zuto, Ditto Music & SportPesa.

Web and Mobile App Design

The final product. To find out how I ultimately come to the final solution, and why, take a look through the case studies (coming soon).

Front-end Development

Having the capability to understand and build your dream means I can bring the design to life. With this knowledge and a high level understanding of frontend development ensures what I do is always technically possible.

UX Workshop

Outside of design sprints sometimes the best way to get to the source is workshops with key stakeholders, and customers.

Brands I’ve worked with

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Create Products Customers Love.

(Thanks Marty Cagan)

You need to know your users

Always start with user needs. Actual users, treat information without the customer voice very cautiously. Focus on user outcomes and design with data.

Consistency

Be consistent with your users, but you don’t need to follow. Re-use well-tested design patterns. Use ubiquitous language to create familiarity.

The look

First impressions still matter, all it takes is 10 seconds. Take the extra time to delight your users, use micro interactions, accessibility is not an option.

Be clear

Create a clear structure and hierarchy. Give users responses to the actions they take. Don’t give users the paradox of choice.

Effectiveness

Design should work everywhere; responsive is not only screen size. Use technology to delight and engage users.

Awards

Client Comments.

“Paul's a great guy. He has a knack of thinking about the details that the rest of us often overlook. As a result, he unearths deep insights when it comes to user behaviour, which in turn enables him to create thoroughly engaging products and experiences. Something Paul did splendidly at Sportech. I highly recommend working with Paul”

Julian Bewley

“Paul's work during my time at Rippleffect was nothing short of superb.

His creative flair stood out for me as soon as I saw the first designs that he had produced, and the client was wowed by the attention to detail with the user interface that he had designed.

Paul was a head designer for a reason, his knowledge of the design world and the direction that is was heading was impressive, I would highly recommend Paul to any company seeking a creative head.”

Danny Williams

“Having known and worked with Paul for over 10 years at various companies, he is highly knowledgeable and highly passionate about excellent design and delivering an amazing user experience. Paul has a result driven approach to projects, with a constant focus on the end goal. His communication skills are on par with his technical skills. He isn’t shy about sharing knowledge with anyone who needs his help and his ability to speak to different audiences on all levels is nothing short of superb. Paul is a really great guy to work with and I would recommend anyone looking for UX design and direction to give Paul a shout”

David Connor

“Paul was an established, lead designer when I joined Rippleffect, with a reputation for great designs and an approachable personality. I found to his credit these had been understated and thoroughly enjoyed working on a variety of projects with him. All delivered when he said they would, to an exceptionally high standard. I’d highly recommend Paul to anyone who needs great quality output and strong creative leadership in their company”

Ben Maffin

“Paul was my mentor for around a year at TMG. He is an excellent motivator and someone keen to share his knowledge around design and the User Experience. His passion, drive and determination to provide the best possible online systems are his key strengths. Furthermore, his stakeholder management skills make him an asset to any creative team. A pleasure to work with, and learn from”

Edd Dixon

“Paul is very valuable to any business, he has a huge amount of expertise and skill from working agency side for a long period, then working client side for the last couple of years has strengthened him even more. I have worked with Paul for over 5 years now, at Zuto and his last agency and can't fault him. Great work ethic, great to get on with and very creative. Great all around guy really!”

Ryan Dignan

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