For over 18 years, I’ve worked with brands around the world to achieve considerable growth, create best-in-class user experiences, and deliver digital products which push the boundaries of the brief.
Hi — I’m Paul Rietdyke, the owner of Oxyux and hands-on Product Design Consultant.
Design, development, and strategy.
Design Strategy
Movement does not always mean progress. It’s just as important to focus on the medium and long term as it is to have a well-designed product.
Design Sprints
Rapidly save time, money and reduce risk. Running Design Sprints such as Google Ventures 5 day sprints is essential.
Design Systems
Efficiency is the key to a well-functioning design team. I’ve led the design and development of early Design Systems at Zuto, Ditto Music & SportPesa.
Web and Mobile App Design
The final product. To find out how I ultimately come to the final solution, and why, take a look through the case studies (coming soon).
Front-end Development
Having the capability to understand and build your dream means I can bring the design to life. With this knowledge and a high level understanding of frontend development ensures what I do is always technically possible.
UX Workshop
Outside of design sprints sometimes the best way to get to the source is workshops with key stakeholders, and customers.
Brands I’ve worked with




















Create Products Customers Love.
(Thanks Marty Cagan)
You need to know your users
Always start with user needs. Actual users, treat information without the customer voice very cautiously. Focus on user outcomes and design with data.
Consistency
Be consistent with your users, but you don’t need to follow. Re-use well-tested design patterns. Use ubiquitous language to create familiarity.
The look
First impressions still matter, all it takes is 10 seconds. Take the extra time to delight your users, use micro interactions, accessibility is not an option.
Be clear
Create a clear structure and hierarchy. Give users responses to the actions they take. Don’t give users the paradox of choice.
Effectiveness
Design should work everywhere; responsive is not only screen size. Use technology to delight and engage users.
Awards



